Нас пригласил выступить Маркетинговый Комитет, объединяющий маркетинг специалистов компаний-членов EBA - The European Business Association, Ukraine (на сегодняшний день более 900 европейских, международных и украинских компаний). "What is creative in brand’s life?" The best advertising motivates people to talk about it. But the craziest, funniest, entertaining, creatively enthralling ads are nothing without generating emotional and practical values between brands and the people they serve. It’s all about creating emotions that will form the soul of the brand. It’s about long lasting relationships and not about one-off transactions.
What creative can do to your business?
Creative can transform the way you reach consumers and even alter the course of your brand forever. The whole new business models are being created not just media strategies. And the brand is no longer a logo worn by a company – it’s a whole new reality through which the lives of real people can be made better.