“Вот цена, которую вы можете заплатить, работая за рубежом нелегально”
Кампания для Международной организации по вопросам миграции в Украине. “Вот цена, которую вы можете заплатить, работая за рубежом нелегально”.
Это архивная работа нашей креативной команды, сделанная еще будучи в Leo Burnett, до основания своего агентства. Арт-директор и автор идеи: Павел Клубникин, Копирайтер: Татьяна Федоренко, Иллюстратор: Павел Клубникин.
International Organization for Migration. "This is the price you could play for working abroad illegally"
Prostitutes 'hidden' on Euro banknotes as part of sex trade campaign. Altered Euro banknotes embellished with images of prostitutes are being used to discourage Ukrainian women from getting caught up in the sex trade. The images, which are otherwise almost indistinguishable from the genuine notes, have been produced as part of a campaign to prevent women from the former Soviet state from seeking to work illegally in the EU. They show underdressed women – obviously prostitutes – leaning against the grand examples of European architecture that have been printed on the currency's bills since its launch in 2002. Messages warning about the real price of seeking black market employment abroad are printed across the top of the “fake” notes. Sex trafficking is a serious problem in the Ukraine. Last year the International Organization for Migration estimated that 117,000 Ukrainians had been forced into prostitution or indentured labour abroad since 1991, more than any other Eastern European country. Women who are trafficked abroad illegally are particularly vulnerable to exploitation, with the criminal gangs who arrange their transport often refusing to return their passports.
By Matthew Moore